Development prospect and scale analysis of landscape industry

Release Time:2023-3-1 14:12:22

Overview of current situation of landscape industry
1、 Problems in the development of China's garden industry
In recent years, with the rapid development of China's economy, China's landscape industry has also achieved considerable development. The main problems in China's landscape industry are:



Source: Zhiyanzhan Industrial Research Institute
1. Low industrial concentration and regional barriers
At present, the industry concentration of China's landscape industry is low. Due to low industry standards and low market entry threshold, there are a large number of small and medium-sized enterprises. As the asset structure of the garden industry is mainly liquid assets, it is difficult to mortgage loans, so the capital bottleneck is another obstacle to the development and growth of garden enterprises. However, the single financing channel further aggravates this difficulty, making it difficult for garden enterprises to develop rapidly. There are only a few regional enterprises as industry signboards, and the industry integration is slow.This has led to fierce intra-regional competition and only a few trans-regional operations. The development of trans-regional operation can eliminate the impact of seasonal factors on the main business to a certain extent, and effectively disperse the operational risks caused by excessive market concentration. In recent years, Oriental Gardens and Palm Gardens have rapidly occupied the market with the help of the listing trend, but they still do not constitute a nationwide influence. They are still governed by the division of the north and the south, forming a pattern of "South Palm, North East". The business of palm garden is mainly in East China and South China south of the Yangtze River, while the business of Oriental Garden is mainly concentrated in North China and East China, and more than 90% of the business of Green Land is concentrated in Yunnan Province. Because the cost is too high, the regional barrier causes the design institute to have some trans-provincial projects that are difficult to undertake.

2. Extensive growth and homogenization
The standard system of China's landscape industry is not perfect. At present, the threshold of China's landscape design is relatively low. In addition, the industry development situation is relatively good. More than 1200 design units, large and small, are competing for a piece of cake. From the perspective of the development of the landscape industry, the homogenization is relatively obvious, and there are fewer excellent leading enterprises. At the same time, just like the convergence of urban development in China, the landscape industry also has the phenomenon of homogeneity. The lack of innovation in landscape design is not conducive to the healthy development of the landscape industry.

At present, the landscape industry has a good development prospect. On the one hand, China is in the accelerated process of urbanization, and the real estate garden is developing rapidly, and the space is still huge. On the other hand, the government's public investment has increased steadily, and the development of municipal greening has a bright future. The construction of landscaping is of great importance to a city and has become an important indicator for evaluating the living environment, living standard and ecological construction of a city.Developed urban landscaping construction not only improves the quality of life and satisfaction of citizens, but also is conducive to attracting investment and tourism development. Therefore, more and more cities, counties and districts take the construction of landscaping as one of the key points of development planning, and constantly increase the investment in landscaping. In a good situation, only by solving the problems existing in the garden industry can the garden industry develop better and make more contributions to China's economic development and social construction.

Countermeasures for the development of China's garden industry
To sum up, the problems existing in the development of China's landscape industry include low industrial concentration, regional barriers, extensive growth, and the emergence of homogenization. To solve these problems, the following countermeasures can be taken:

1. Establish a complete industrial standard system to promote the integration of enterprises in the industry
At present, the backbone enterprises in the landscape design industry are working together to speed up the formulation of some standards and specifications, led by the design association. Complete standards and norms are conducive to the standardization of industrial behavior, the standardization of the garden industry, and the role of a certain barrier to entry. The process of formulating these standards should also involve engineering companies.In the process of qualification recognition, more strict policies will be adopted, which will help improve the quality of enterprises in the industry, eliminate backward enterprises and facilitate the integration of the industry. The government has relaxed the local restrictions on project undertaking, so that excellent enterprises in the industry can compete across the country, especially in design. The government should cultivate a good competitive environment and actively promote the integration of the landscape industry.

2. Create a good environment for industrial innovation
According to the current situation that China's national and local governments jointly manage the landscape industry and the relevant laws and regulations of the industry have deficiencies and deficiencies, industry associations and listed companies should actively participate in the construction of relevant laws and regulations, especially by providing relevant departments with reference to the improvement of relevant laws and regulations through research and providing incentives for innovation through legal and policy means. The government should introduce new encouraging regulations and policies to guide garden enterprises according to the obstacles they encounter in the process of technological innovation and industrial upgrading. At the same time, in terms of talent training and scientific research, colleges and universities and research institutes should be actively guided to independently develop relevant programs according to the needs of the industry and enterprises in terms of the professional orientation of enrollment and the topic selection of scientific research.Relevant departments should pay attention to the reform of the evaluation system and financial support system of universities and research institutes. In particular, the Chinese Academy of Sciences should take the lead in incorporating the industry-university-research cooperation of its subordinate institutions into the important scoring link of the annual assessment and evaluation, so that it can play a leading role in guiding scientific research departments and universities to truly pay attention to the market demand, and in applying what they learn and research to use. The scientific and technological innovation of the garden industry will be closely included in the support scope of the national high-tech enterprises, so that the scientific and technological innovation of the garden enterprises will receive policy support. In a word, we should encourage the works of the garden industry to have better quality by various means, avoid the homogenization phenomenon in the design of gardens, and make Chinese garden works full of elements of Chinese culture and more reflect Chinese characteristics.

Overall capacity scale of China's landscape industry
The data shows that the overall capacity scale of Chinese gardens has increased year by year. The overall capacity scale in 2016 was 2.8955 million hectares. In 2020, the total production capacity increased by 4.72% from 4.156 million hectares. It can be seen that the overall capacity scale of Chinese gardens is increasing year by year, but the annual growth rate is unstable. Affected by the epidemic since 2020, the overall production capacity has declined.



Data source: Zhiyanzhan Industrial Research Institute

Gardens usher in policy development opportunities

With the continuous improvement of people's quality of life and living standards, landscaping and ecological environment have become new pursuits. Real estate development enterprises and enterprises and institutions are paying more and more attention to environmental landscape design and construction. The rise of urbanization and information industry in the world today, as well as the urgency of environmental protection for ecological management of deserts, saline-alkali lands, barren mountains and mines, have promoted the rapid development and innovation of the landscape industry.

Chart: Landscape ushers in policy development opportunities


1. Build a green vision of ecological civilization and take the path of sustainable development of ecological gardens
The development of China's urbanization process has brought opportunities for the landscape industry, especially for the development of municipal landscape of public facilities. The Twelfth Five-Year Plan and the report of the 18th CPC National Congress put forward the requirements of promoting ecological civilization, building a beautiful China, and integrating the construction of ecological civilization into the overall layout of socialist modernization. The construction of ecological civilization has become the green vision of the Chinese people, and has been integrated into all aspects and the whole process of economic, political, cultural and social construction. The green space indicators in the next 5-10 years or more will realize the rapid and sustainable development of the landscape industry.

2. Build a harmonious living environment, and take ecological governance first
Water and soil loss, geological disasters, land desertification, sandstorm, water shortage and other serious damage to plants in China. The adverse impact of ecological environment deterioration on human is increasingly obvious. It is urgent to protect the increasingly fragile ecological environment. We must consider ecological restoration and environmental protection at the height of building a harmonious society. China has begun to focus on the land improvement work in mine ecological restoration and desertification control, and ecological restoration has become a new field of ecological environment construction.

3. Promote the development of landscape industry and improve the production capacity of ecological products
Ecological products are a new concept put forward in the report of the 18th National Congress of the Communist Party of China and another core concept in the construction of ecological civilization. In order to build a beautiful Chinese dream, China will not only be a manufacturing country in the future, but also an ecological country rich in ecological products. To improve the living environment and create a harmonious home, the government guided landscaping and afforestation is one of the most effective means to improve the ecological environment.

Zhiyanzhan Industrial Research Institute focuses on China's industrial economic intelligence and research. At present, its main products and services include traditional and emerging industry research, business plans, feasibility studies, market research, special reports, customized reports, etc. It covers the fields of culture and sports, logistics and tourism, health care for the elderly, biomedicine, energy and chemical industry, equipment manufacturing, automotive electronics, agriculture, forestry, animal husbandry and fishery, and also deeply studies emerging fields such as smart city, smart life, smart manufacturing, new energy, new materials, new consumption, new finance, artificial intelligence, and "Internet plus".

What is the market prospect of the garden industry? The "Analysis Report of China's Landscape Industry 2022-2028 - Research on Market Supply and Demand Status and Development Trend" released by the Intelligent Research and Development Institute of Landscape Industry analyzed in detail the relevant definitions of the landscape industry, the development status of the global landscape industry market, the development environment of China's landscape industry, the operation of China's landscape industry, the operation data monitoring of China's landscape industry, China's landscape market pattern, the characteristics and dynamics of China's landscape industry demand The current situation of the regional market of the Chinese landscape industry, the competition situation of the Chinese landscape industry, the analysis and forecast of the development prospects of the Chinese landscape industry, the development strategies and investment suggestions of the Chinese landscape industry, etc., help enterprises and investors understand the market investment value of the landscape industry. If you want to have a systematic understanding of the landscape industry or want to invest in the landscape industry, this report is an indispensable tool for you.